The National Wildlife Federation is currently using several different media channels to showcase their campaign. You can follow them on Facebook, Twitter, Google+, YouTube, and Pinterest.
If you follow NWF on Instagram, you can view wildlife photos and sightings. Users who subscribe are able to view wildlife around the world from what others can capture in their own area. NWF holds photo image contests that followers can upload to their Instagram and showcase their findings. Instagram is based on visual sharing, so this digital technology enables NWF to give the public a chance to be personally involved in their cause for wildlife preservation.
You can friend NWF on Twitter to receive the latest updates of wildlife news or contact an NWF staff member. Users can also follow on them on Twitter to find ways to speak up on behalf of wildlife. Recent tweets talk about interesting wildlife news and how it affects the public. For example, one staff member tweeted today that mountain lions are spreading east, and give you a link to a map to check out where they've been verified. Twitter is a social media channel based on very current and very up-to-date "snippet" sharing. This help NWF's wildlife campaign by allowing the public to share their own stories and insights about wildlife in a very vocal and quick way.
National Wildlife Federation also has a channel on YouTube that hosts several videos about interesting wildlife information and conservation. You can subscribe to their channel and it enables you to view all their latest video uploads. A section of videos encourages "kids in nature." Showing videos that get children involved with the wildlife cause allows them to educate. The more informed you are about the issue, the more likely you'll take an active role in the campaign. Another string of videos demonstrates wildlife facts using a zombie parody. NWF is sending their message to the public here in two ways. Recent movie and television show phenomena has exploded with zombie fever. Hit television series "The Walking Dead," has reached huge numbers of viewers. NWF used this to create short YouTube clips such as "Zombie vs. Maggots" and "Zombie vs. Vulture," which all indicate facts about those animals and why/how they could beat out zombies. It is a creative campaign which allows them to give out wildlife facts, sparked from a relevant media sensation.
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