Print Ad
Denotations:
-Natalie Portman
-unclothed
-pink nail polish
-pink rose facing down, stem touching her lips
-light brown hair, hair let down
-staring at the viewer
-arms placed on white chair back
-minimal makeup
-Miss Dior script in cursive, grey lettering
-Soft pink background color
-Product bottle shown with small grey bow on left side of actress
Connotations:
-Soft pink tone/color of ad gives it a more feminine vibe
-Product and name of perfume are placed right beside actress, giving it the same high profile status as she
-"Miss Dior" written in feminine script, adding to the "for women" vibe
-Actress unclothed, suggesting a more sexual feel
-Actress stares right at the viewer, sultry and seductive
Myth:
-Miss Dior perfume is for the more feminine woman who is not afraid to bask in her sexuality and feel like a celebrity.
Outdoor Ad
Denotations:
-White background
-Black writing "EAT MOR CHICKIN"
-writing in black paint, still dripping
-Two black and white cows shown on the right side of billboard
-One cow sits atop the other with paintbrush in hand next to writing
-cows are three dimensional, stand in front of billboard
-standing cow stares straight at the viewer
-cow sitting on top faces the billboard
-Chick-fil-A brand written at bottom center of billboard in red cursive
-Brand name has chicken figure in first letter
Connotations:
-The misspelling of "Eat mor chickin" suggests that cows are not smart animals
-Cows are insubordinate to chickens, therefore people who eat cows over chicken are also unintelligent because "you are what you eat."
Myth:
-People who choose to eat Chick-fil-A are those who are "smarter" than the rest, and don't settle for subservient meals/nutrition.
Denotations:
-Angels fall from sky down to earth in a city
-Several women angels fall, different ethnicities, different hair colors
-Angel has the same long feather wings
-Angels have a short, form-fitting nude tone dress
-Angels have glowing halos hovering atop their heads
-People all around stop to stare at the angels landing in the streets
-One woman upset angel fell through her hanging laundry, yells in another language
-Each angel that falls disturbs an action someone is doing
-Angels stay quiet, say nothing
-Angels all walk to the same point, where one male actor stands next to his motor bike
-Male is wearing jeans, white tank top, blue and white jacket
-Male has black hair, facial hair
-Angels take off their halos and throw them to the floor, destroy halos in front of male, stare at him
-Commerical cuts to same male in a bedroom
-bedroom is messy
-bedroom has blue walls
-male has no shirt on, wears only jeans and chain necklace
-male is spraying Axe bodyspray directly on his chest
-Product bottle appears hovering next to male, line reads "New Axe Excite- Even angels will fall"
-thump noise is heard from roof, feather fall from bedroom ceiling, male stops mid spray, looks directly at product bottle in his hand
Connotations:
-"angelic" and beautiful women are what men want to attract
-Using product will pull/attract the attention of even the farthest attainable women
-Angels break their halos, angelic women willing to be rebellious for the male, desirable
Myth:
-Men who use Axe Excite bodyspray can attain this fantasy of making even the most innocent/angelic women rebel and desire you.
No comments:
Post a Comment